There are many social issues that need to be addressed in a noble way. Sometimes, creating awareness about them isn’t enough and funds are required to be raised to help the needy people. But gaining donation isn’t as easy as it seems.
When you begin a charity event of a fund-raising cause, you need attendees. To reach many individuals quickly, you are required to invest some money in promotional approaches. Instead of investing heavily in promotional tools, you must adopt inexpensive yet effective ways to promote your charity event. What are they and how to apply them?
Here are some proven cost-effective ways that can help you reach many people and generate funds for your cause:
- Build A Buzz- Use Social Media Channels
Social media websites like Facebook, Twitter, Instagram, and others give you an opportunity to reach people across the globe without moving from your place. These Internet channels are inexpensive sources of covering plenty of individuals in just a few minutes. All you need is engaging posts that can educate people about your charity event and convince them to donate for it.
On Facebook, you can invite people to your event. In addition, you can post impressive posts related to your cause and tell people why exactly you are raising funds. You can start a hash-tag on Twitter to gain an attention of users for your event. Similarly, other social media platforms can also help you reach many online users and make them a part of your noble cause.
- Focus Locally- Use Newspapers, Clubs
Spreading a word locally about your event can help you get more attendees. You can reach out to local newspapers to print some press releases about your cause. In addition, you can visit clubs and other places that usually have a huge crowd to make people aware of your charity event and request them to be a part of it.
In addition, you can also target the local audience through the Internet. You can launch a region-based online campaign to reach plenty of people digitally. Apart from that, Google has special targeted paid advertising campaigns for charity events. You can make use of such offers to cover more and more local people.
- Traditional Advertisement- Use Flyers, Mailing, And Others
Although many of the traditional marketing approaches are time-consuming and expensive, there are some methods that are still effective in today’s digital era. For example, flyers and direct mailing are still in the trend that has been helping gain attention for non-profit organizations.
You can harness the power of these traditional marketing approaches and make them work for you. Include five major things about the event- what, who, when, why, and where- to make people interested in the cause and donate for it. To make it serve better, you can combine the traditional method with some latest digital approaches. For example, you can mention a website on flyers where users can log in and make a donation digitally, without any hassle.
- Customized Products- Use T-shirts, Wristbands, And Others
People love to have free products that they can use in their daily life. You can have personalized t-shirts, customised silicone wristbands, and other items where you can put a word about your charity event and promote it. When individuals wearing these products will go to different places, they make others aware of your event.
While customizing these products, make sure that you are putting the right and sufficient information about your event. In addition, it should be convincing so that many individuals could turn up for the event.
The above-mentioned techniques can help you reach many individuals, and encourage them to be a part of your noble cause. Apply them in a way that they could cover many individuals as soon as possible.