Technology has come a long way, and today people can access almost anything from any part of the world through their smartphones right at the tip of their fingers. The falling prices of smartphones and the newer cheaper data plans which telecom services offer have ensured that almost everybody can afford a smartphone. Business owners must step in to utilize this smartphone revolution by making dedicated apps for their businesses. It is not enough today to just have a good website; you must also let your users access you from their phones. In this article, you shall learn why and how dedicated mobile apps are essential for business.
Having a website is not enough
You may feel that having a good site which is Search Engine Optimizedas well as has a good responsive web design is enough to give you a solid online presence and help you grow your business, but in reality, today it is not enough. Smartphones are on the rise, and a major section of the world’s population is hooked on to them. Websites mainly cater to people who use laptops and desktops, but if large numbers of people use their phones to access the internet, then your strategy would have failed because they won’t visit your website at all. You can make a mobile version of your site too. But mobile versions are slow to load and can experience technical glitches and can be unresponsive. It is, for this reason, you must have a dedicated mobile app which your users can access anytime and anywhere. This will make new users also discover your product. Social media platforms such as Facebook, Twitter, Instagram, Google+, etc. can be used to promote your business, but once the promotion is done, the app has to come over and take the business dealings forward.
It is responsive,the responsiveness of a mobile app is much better than even the best of mobile websites. Mobile apps are optimized for use on mobile phones, both regarding their design and also their technical aspects. They consume less data and can take less time to show results to the user’s query.
A mobile app offers more ease of access to the user than a website’s mobile version. The reason for this is a mobile website will have to be dependent on the phone’s browser to open, so if the browser is not optimized correctly or is lagging in responsiveness, then the mobile website will also suffer. Apps function independently without any browser. Thus, a user can access your company anytime and anyplace without any hindrance.
Apps do not store cookies and other sensitive information, so they are considerably safer from getting hacked.
A user will find an app give information about the things which he is looking for much quicker than a browser version.
During the start of any new business owners, it is only natural for business owners to experience a financial crisis as they have to gather funds to start their business on time, many owners have to buy essential office equipment and secure leases for their office spaces. As a result of these pressures, they take business loans to help them go through this phase of setting the business up but in the hurry to secure the loan, what happens a lot of time is that business owners fail to negotiate the terms of their deal properly and this results them in agreeing to bad deals where they would have to pay high interest rates in little amounts of time. When they are unable to pay these loans off, they fall into debts. Debts keep mounting and paying the initial debts; business owners have to take newer loans. Businesses suffer because of this; many entrepreneurs have even had to file for bankruptcy as a result of this.
You can visit national debt relief sites to get the solutions of all your debt related queries and learn about various methods through which you can secure good business loans and how you can manage your debts from professional debt management experts.
Smartphones had come into society a great deal from the time they first arrived about a decade ago when they were used mostly for accessing emails and taking pictures. These days smartphones are not only cheap with cheaper data plans but also are highly optimized for constant online activity. Business owners cannot and must not ignore this because smartphones offer the best opportunity to utilize all of our technological innovations and advancements through a single gadget. The need of the hour is to make an excellent mobile app for your business which users can download and use. Hopefully, this article would have helped you to get some insight on this.
Marina Thomas is a marketing and communication expert. She also serves as content developer with many years of experience. She helps clients in long term wealth plans. She has previously covered an extensive range of topics in her posts, including business debt
consolidation and start-ups.